Prepared for Hello Burlington
The next decade of Burlington's digital experience.
A working brief on how Wayward would help reimagine helloburlingtonvt.com as an intelligent, flexible, visitor-first platform.
Jake
Keegan
Max
Kate
Pete
Allison
A focused team that moves quickly. Good ideas find their way into the product without waiting on a release calendar.
Reach out by text, call, or Slack whenever you need us. You are working directly with the people who build and run the platform.
Pay for what you use. Pricing is scaled to the size of your team, not to a feature list designed for an enterprise of a hundred.
Every feature exists because a destination team asked for it. Built cleanly from the ground up, with nothing inherited from a larger platform.
Publish a change in seconds. Fix a pin, add an event, swap a hero. Nothing waits in a queue.
You are a close partner, not an account number. What you need next quarter shapes what we ship next quarter.
Illustrative examples only. The shape of the experience library is something we would build collaboratively with your team.
Website, maps, itineraries, CRM, listings, and events — all in one console. This is what replaces Simpleview.
Paid media managed in-house, tied directly to your destination content, with real visitation attribution.
Annual visitor guide, print ads, partner co-op, and in-destination touchpoints — all treated as first-class deliverables.
A little-known region of western Illinois needed a full-service partner to put it on the map, both literally and figuratively. They came to Wayward looking for help building digital discovery and driving awareness of the area's hidden character.
A white-labelled tourism map with 260+ points of interest, 17 custom itineraries and experiences, content creator campaigns, social media management, print and digital ad management, and a full-service PR push for a flagship event launch. SEO, AEO, and analytics infrastructure rounds out the stack.
Forgottonia went from obscure to discoverable. A rich library of itineraries and creator content now gives visitors a genuine reason to explore the region, and the team has a platform built to grow with them.
Downeast Acadia's coastal corridor spans a vast and complex geography that visitors find hard to navigate. The region needed a map-first experience that could turn that complexity into genuine discovery, and a content layer to support it.
A custom white-labelled map with 228+ points of interest and 700+ trails, 11 documented itineraries including scenic byways developed in support of a State grant, four content creator campaigns, Reddit digital ad campaigns, and a full SEO and AEO setup.
The region now has one of the most comprehensive coastal tourism maps in New England, backed by itinerary content and creator campaigns that tell a richer destination story across every channel.
A small Wisconsin tourism organization needed a full creative partner who could handle everything from print to social to live events, without the overhead of a large agency. They needed their brand voice, their visitor guide, and their community events all to feel cohesive.
A comprehensive annual print visitor guide with seasonal updates, social media management, four content creator campaigns including images and written stories, a videography campaign, and full event design and coordination for a flagship "Poker Run." Branding design covering both graphic identity and brand voice rounds out the partnership.
A cohesive creative partnership that built a lasting brand voice, produced a polished print guide, and brought visitors to Verona through engaging, authentic content. A small team now punches well above its weight.
A look at Wayward in action with current destinations, including real maps, real experiences, and real content layers.
A few concrete directions for what we would build, shaped by what we heard in our conversation with Tom.
Anything you are weighing for the next site. There is a good chance we have worked through something similar.
Jake
Keegan
Max
Kate
Pete
Allison
